"William Arruda understands personal branding better than anyone."
- Gretchen Rubin, author of the #1 New York Times bestsellers The Happiness Project and Better Than Before

The bestselling author of the definitive books on personal branding, Career Distinction and Ditch. Dare. Do!,  William also writes a regular column for Forbes on the topics of personal branding, social media and LinkedIn. As the founder of Reach Personal Branding, he has developed pioneering strategies that continually enhance the success of hundreds of corporations, small businesses, and individuals around the globe.

He is currently working on his new book – Digital YOU! It’s the go-to guide for managing your online brand. Today, most first impressions are formed online; and we all understand the importance of first impressions. Career success is linked to how well you master digital branding. Clearly, if you don’t show up in Google, you don’t exist. But just being visible is not enough. You need to use the right combination of social media to demonstrate what makes you great and remain on the radar of those who are making decisions about you. With a significant focus on LinkedIn, his new book provides the roadmap for building and promoting your authentic and compelling personal brand in the virtual world.