Career Distinction: Stand Out by Building Your Brand shares the secrets of how to become a highly sought-after professional by being yourself: your best self. This transformative book guides you through the breakthrough process of determining how others perceive you, reshaping those perceptions to achieve your goals, and communicating your message about your personal brand clearly and consistently. These three steps of personal branding come to life with stories of people just like you who have achieved professional success and fulfillment by knowing and living their personal brands.
In business today, your reputation is the only accepted currency. Whether you’re looking to move up the corporate ladder at your current organization, find a position at another company, make a major career change, or start your own enterprise, you will no longer be hunting for your next position. Instead, opportunities will come to you. To thrive in this new environment, you must identify your personal assets and clearly communicate your unique promise of value. Your credibility and visibility will drive demand for your services. From your earning power to your own sense of self-worth, Career Distinction shows you how to achieve a new professional pinnacle.