William’s latest brainchild, CareerBlast, with New York City’s most sought-after executive coach, Ora, is the first micro-learning platform for busy, ambitious professionals. It provides potent, focused BLASTS of learning that are visual, fun, and most importantly – actionable. After decades of working with thousands of successful executives, William and Ora have distilled their proven expertise into a comprehensive yet bite-sized system that helps careers take off — fast!

If you’re an ambitious professional and you want to stand out while increasing your success and happiness at work, CareerBlast is for you.

Our mantra: It’s Your Career. Own it!

William Arruda and Ora William Arruda with Ora Shtull


In just a couple of minutes, you can learn something that will rocket your career upward. Our Vlog provides expert career advice that sparks new ideas and inspires you to take action.

Monthly Mashup

We love to share our success guides, quizzes, articles, and videos with busy, ambitious professionals. We created the Monthly Mashup to deliver the “best of” with direct links that fuel your career.


The Reach Interview Series, which has been introducing our community to authors and thought-leaders for over a decade, has been upgraded. The new Reach + CareerBlast series is still a valuable resource – only faster, funner, and more fruitful! We’ve had the pleasure of interviewing hundreds of luminaries including Dan Pink, Gretchen Rubin, Ken Blanchard and Seth Godin.