To build a community around the concept of personal branding and enlist others who share his mission, William developed the first of its kind personal branding certification program to certify executive and career coaches and consultants to deliver his personal branding methodology, reaching millions of people around the globe with the message of personal branding for career success. Today, Reach-certified strategists hail from New York to New Delhi and 183 cities in between. This program has amplified the visibility and impact of personal branding throughout the world.
With the move of personal branding to the web, William created the new and popular Social Branding Certification to help executive and career coaches translate the brands of their clients into bits and bytes. With a major focus on LinkedIn, this new certification has become one of the most popular offerings for coaches at Reach.