“Out of all the professional and personal growth programs I’ve done, Reach is the most generous and genuine company in helping you become successful."
Erin Yoshimura, Founder empowerful.com


The Reach Personal Branding certification programs were designed to give career and executive coaches a comprehensive system for accelerating their clients’ success through real- and virtual-world personal branding. Reach Founder William Arruda designed and refined three highly effective certification programs, which are now delivered by Career Thought Leaders: https://www.careerthoughtleaders.com/


To build a community around the concept of personal branding and enlist others who share his passion, William developed the first of its kind personal branding certification program to transform the mindsets of executive and career coaches and consultants, who have now delivered his personal branding methodology to millions of people around the globe. Today, Reach-certified strategists hail from New York to New Delhi and 183 cities in between. This program has amplified the visibility and impact of personal branding for career success throughout the world. Learn more.


When personal branding went digital, William created a cutting-edge Social Branding Certification to help executive and career coaches translate their clients’ brands into bits and bytes. With a major focus on LinkedIn, this new certification has become one of the most popular offerings for coaches at Reach. Learn More.


The first success-sparking tool of its kind, 360Reach is the leading personal brand survey and has been used by over a million people. For more than a decade, the 360Reach Certification Program has positioned hundreds of coaches, HR executives, and recruiters as thought-leaders. This program provides coaches with everything they need to tap the insight of 360Reach with their clients, helping them maximize the revelations of their 360Reach reports so they can turn learning into action and action into results. Learn More

Get certified.