"This book is packed with quick-execute tips that will help you identify what you stand for, what you're good at, and what you want to be remembered for, and then make the most of that information in"
- Daniel H. Pink, bestselling author of Drive and A Whole New Mind

Ditch. Dare. Do! 3D Personal Branding for Executives is the definitive guide to living the power of your brand. Revealing proven, often irreverent strategies that defy conventional wisdom, personal branding pioneer William Arruda (and co-author Deb Dib) delivers a 3D GPS for navigating your career as well as corporate success. More than a book, Ditch. Dare. Do! is a multi-dimensional adventure where fearless early adopters, career-minded professionals, and enlightened companies join the 3D personal branding revolution. Ditch. Dare. Do! eradicates long-held assumptions and habits, presenting you with a “ditch” mindset that must be shattered, a “dare” challenge to up your game, and a “do” critical action that must be accomplished to ensure your success.

Designed with our time-crunched world of Web 2.0, texting, and Twitter in mind, Ditch. Dare. Do! is deliberately bold and brief, offering a series of powerful stand-alone two-page vignettes of relevant, actionable, fun and fast tips covering all aspects of personal career branding. The result is a comprehensive roadmap for career success and happiness in the new, exciting world of work. If you have the courage and determination to live 3D branding to ‘ditch, dare, and do’ you’ll advance your career, deliver greater value to your company, and become influential, indispensable, and incredibly happy at work! Get ready for the trip of a lifetime.