“Business gurus like William Arruda and Tom Peters teach their disciples how to market managers or dairy consultants), and premium opportunities follow.”
- Susan Catto, Elle Magazine

William’s Forbes column — with over 5 million views — is focused on personal branding, social media and LinkedIn. Through his posts, he provides insight and actionable advice for uncovering, expressing and building the brand called you. Some of his most popular posts include:

Three Steps For Writing The Perfect LinkedIn Summary

The One Thing Successful People Do Every Day

Move Over Resume, You’ve Been Replaced

22 LinkedIn Secrets LinkedIn Won’t Tell You

10 LinkedIn Blunders That Make You Look Like An Amateur

The One Thing Successful People Do Every Day

Why Everyone At Your Company Should Use LinkedIn