A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda has the distinct privilege of having delivered more personal branding keynotes to more people in more places than anyone else on earth! A corporate branding veteran and accomplished entrepreneur, William is the founder and CEO of Reach, the global leader in personal branding with representatives in 48 countries and products that have been used by a million+ people. William is a personal branding pioneer with more longevity than anyone in the field and has been credited with turning the concept of personal branding into a global industry.
William believes that business is a truly human endeavor and has seen first-hand how personal branding ignites potential and bolsters trust, loyalty and engagement between an organization and its people. He’s passionate about helping global brands and associations engage and activate their talent through the power of personal branding and social media. American Express, British Telecom, Gucci, IBM, J&J, Microsoft, Pepsi and Target are just a few in a long list of clients. Audience members leave his high-energy events inspired and ready to take action to increase their success while delivering greater value to their teams and organizations.
As a thought-leader on the topics of personal branding and social media, he has appeared on BBC TV, Discovery, Fox News and NPR and has been featured in countless publications, including Time, Fast Company, the Wall Street Journal and Entrepreneur. William is the bestselling author of the definitive books on executive branding, Ditch. Dare. Do! and Career Distinction and writes a regular column for Forbes. He holds a Master’s degree in Education.
William exudes optimism and a genuine belief in the power of the individual to achieve great things. He not only sees the glass as half full, he sees the potential for it to be overflowing.