Reach Personal Branding

Our motto:

It’s not about getting the most from your talent. It’s about getting the best!

Founded by personal branding guru William Arruda in 2001, Reach Personal Branding is the first and leading company delivering proven personal branding, digital branding and brand ambassador experiences for organizations. Reach’s brand-focused solutions differ from other talent development philosophies—and that’s good for you and your teams. Our transformational experiences are designed to produce lasting behavior change that will have an impact on your people and your business.

Our custom learning experiences build the brands that build business

At every stage of the employee lifecycle—from onboarding to developing leaders—Reach puts people at the center of corporate success. Through our blended learning programs led by William Arruda and the Reach-certified Personal Branding Strategists, we have helped millions of people around the globe uncover their unique promise of value and use it to expand their success and the success of their teams and employer.

Our programs include:

These engaging experiences are installed at many of the world’s most revered brands including American Express, Google, Gucci, LinkedIn, Microsoft, Target and Warner Media.

Reach Personal Branding Certification

Reach has conferred 1,000+ certifications to coaches in 49 countries across the globe – making the Reach personal branding methodology the most widely used system for uncovering and expressing your personal brand.

We sold our certification program to the premier career coaching certification company – Career Thought Leaders (CTL). CTL delivers personal branding, digital branding and 360Reach certification.

Personal Branding France is the exclusive provider of our personal branding methodology to the francophone community.