William is the bestselling author of the definitive books on the topic of personal branding.
Digital YOU
Real Personal Branding in the Virtual Age
In this game-changing guide for success in our current WFH environment, William Arruda helps you translate and transform your real-world brand for the virtual world. Today, most first impressions are formed online. That means your career success is linked to how well you master digital branding. Clearly, if you don’t show up in Google, you don’t exist; but just being visible is not enough. You must align your bits-and-bytes brand with the flesh-and-bones you. And you need to use the right combination of social media, video, and other online tools to demonstrate what makes you great so you can remain on the radar of those who are making decisions about you. Digital YOU provides the ultimate roadmap for building and promoting your authentic and compelling personal brand in the virtual world.
“It's the most up-to-date, forward-focused personal branding book out there.”
—Inc.
Ditch. Dare. Do!
3D Personal Branding for Executives
Revealing proven strategies that defy conventional wisdom, William Arruda introduces the ultimate 3D GPS for navigating your career.
Unlike a traditional book, Ditch. Dare. Do! is a multi-dimensional adventure where career-minded professionals and enlightened companies join the 3D personal branding revolution. Ditch. Dare. Do! eradicates long-held assumptions and habits, presenting you with a “ditch” mindset that must be shattered, a “dare” challenge to up your game, and a “do” critical action that must be accomplished to ensure success.
Career Distinction
Stand Out by Building Your Brand
Career Distinction shares William Arruda’s secrets to becoming a highly sought-after professional by being yourself: your best self. This pioneering book guides you through the proven process of determining how others perceive you, reshaping those perceptions to achieve your goals, and communicating your message about your personal brand clearly and consistently.
The three steps of personal branding come to life with stories of people who have achieved professional success and fulfillment by knowing and living their personal brands.
absolute best
-Laura Tessinari,
Executive Vice President, Weber Shandwick Worldwide
Real deal
Gus Viano,
-Director Global Diversity and Inclusion, McDonald’s