William had no intention of being an entrepreneur. He loved his job in the tech sector, working with cool products, brilliant colleagues, and seemingly unlimited potential. But then he read “The Brand Called You” cover story in Fast Company and he knew he needed to lead the effort to make personal branding the ultimate career management tool for individuals and organizations. Today, he’s credited with turning the concept of personal branding into a global industry.
As Reach’s CEO (Chief Encouragement Officer), William brings his proven strategies to the world’s leading brands, partnering with them to build innovative blended learning experiences that engage, inspire and transform top talent. He created 360Reach – a groundbreaking personal branding survey that has been used by nearly two million people – and the Reach Personal Branding Certification Program, which has certified 1,000+ career and executive coaches in 49 countries.
Always upgrading and updating his methods, William teamed up with NYC’s leading executive coach, Ora Shtull to launch CareerBlast.TV – an innovative video personal branding platform that engages, empowers and elevates talent. CareerBlast’s signature product, BrandBoost™ – an AI-enhanced virtual personal branding experience, helps today’s WFH professionals uncover and power up what makes them unique and compelling.
-Nicole Herrera,
-Culture & DEI Program Manager, Google
-Melissa A. Ungar,
Events Manager, Pittsburgh Technology Council
William Arruda
William Arruda is a live and virtual keynote speaker on the topics of personal and digital branding. He believes that personal branding ignites potential and bolsters trust, loyalty and engagement between an organization and its people.