“For the absolute best development opportunity with the world’s foremost expert in personal branding, contact William Arruda. Our expectations were high; and he exceeded them on every level!”
Laura Tessinari,
-Executive Vice President, Weber Shandwick Worldwide
Enthusiastic. Energetic. Encouraging.
William Arruda has motivated millions of professionals to sprint from their comfort zones and dive into the exhilarating waters of authentic, effective personal branding. William is a beloved public speaker and mentor – in person and virtually – known for pumping adrenaline into every event.
Drawing on the breakthrough strategies in his latest book, Digital You, William’s current keynote topics are designed for anyone who’s ready to shine (and have more fun!) at work
Digital YOU Real Personal Branding in the Virtual Age
LEARN MORE
Digital YOU Real Personal Branding in the Virtual Age
Welcome to the new all-virtual, all-the-time world of work! With one click, one tap, one search term, people are forming their impression of you from pixels. To succeed, you need relationship-building skills for the virtual world. That means delivering a powerful digital first impression, growing and nurturing connections online, and making sure that your bits-and-bytes brand doesn’t clash with the flesh-and-bones YOU. Sound daunting? Not to worry! In this keynote that’s based on his latest book, Digital YOU, personal branding guru William Arruda provides an adventure-filled roadmap for building a powerful online presence — taking advantage of all the digital tools available, including social media, video, and Zoom. The result? You’ll soon be known as a virtual virtuoso who delivers unique value to decision makers.
How To Be Real When Working Virtually
LEARN MORE
How To Be Real When Working Virtually
Everything’s different when you commute down a hallway instead of a highway. To create a truly distinctive personal brand while delivering value to stakeholders, you need to build strong virtual connections with real people. In this timely presentation, William shares the five biggest mistakes professionals make when trying to foster and bolster relationships online. He then provides practical techniques for being seen when you’re out-of-sight, leading online meetings that make an impact, and amping up the humanity when engaging with WFH colleagues, clients, and staff. When you apply a daily dose of what you learn, you’ll be known as the master of virtual communication while becoming the envy of those who haven’t made the transition from real to virtual.
Personal Branding for Sales Leaders (for Sales Kick-offs and Conferences)
LEARN MORE
Personal Branding for Sales Leaders (for Sales Kick-offs and Conferences)
The goal of every effective salesforce is to build long-term loyalty. But the competition for that loyalty has never been as fierce as it is today. Developing a strong personal brand is the key to achieving a competitive edge. Strong personal brands open doors, build trust, and turn current customers into brand ambassadors. In this highly interactive, eye-opening session, William Arruda unlocks the fundamental strategies of his three-step personal branding process. You and your team will uncover and express your personal brands in support of your sales goals. You’ll also master the secrets of creating a powerful digital first impression, maximizing social media to expand your visibility and credibility, and leveraging the little-known features of LinkedIn to help you deliver value to your prospects and rise far above others who seek to land the same accounts.
Building Brand YOU! Three Steps to a Winning Personal Brand
LEARN MORE
Building Brand YOU! Three Steps to a Winning Personal Brand
William Arruda’s enduring success is a testament to the power of personal branding. It’s about being yourself — your best self — in support of your career, your team, and your organization. And it all begins with a deep dive that unearths the real you. Showcasing William’s time-tested techniques, this highly interactive and action-inspiring presentation helps you learn the secrets of a fun yet thought-provoking three-step process for building and communicating your winning personal brand. This inspiring keynote is ideal for customer-facing employees, leaders, and emerging leaders, amping up their confidence and leveraging their innate strengths. It’s also perfect for business owners who want to stand out from the competition and build strong relationships with their ideal clients.
Personal Branding for Women
LEARN MORE
Personal Branding for Women
At long last, companies are waking up to the importance of promoting women into leadership roles. Women are the future of business: Their perspective and their experiences are uniquely aligned with the needs of the new world of work. Unfortunately, perceptions of women in positions of power are sometimes unpredictable. Drawing on the frontline observations of hundreds of female clients throughout corporate America, William Arruda presents an empowering, liberating approach to personal branding that not only celebrates the authentic self but also dispels the naysaying that may be echoing within a company’s culture. This keynote helps women stand out, influence others, and develop an unstoppable professional reputation. Through this presentation, women can discover how personal branding (in the real and virtual worlds) is the key to success and equity in the C-suite and beyond.
Master Linkedin To Master Your Digital Brand
LEARN MORE
Master Linkedin To Master Your Digital Brand
In a WFH world where people learn about you online before meeting you in person (if they ever meet you in person), LinkedIn is now the single most important tool for expressing your personal brand. Not having a LinkedIn profile sends a message that you aren’t serious about your career, but just having a profile is not enough. You need to understand how to use the platform’s little-known power features in order to deliver greater value to your team, your company, and your own career path. You need your profile to stand out from myriad others to attract the attention of the right decision makers. You need a connection strategy that will rocket you toward your goals. And you need to know how to integrate LinkedIn into your comprehensive social media plan. This innovative presentation reveals all the latest tips and techniques for turning LinkedIn into the ultimate launch pad for your success.
INSPIRATIONAL
“Enthusiastic, energetic, passionate’… …’Engaging and captivating’… …’Full of ideas’… …’Connected very well with the audience’… ‘Very compelling and explains the branding concept in simple terms.’ These are just a few of the glowing comments we received following an informative and inspirational Personal Branding event for our Developing Female Leaders forum.”
Sarah Parry,
-Principal Consultant, PA Consulting, London
FASCINATING
“William is passionate about the role leaders play in engaging their teams and building strong brands. His fascinating and thought provoking presentation had participants on the edge of their seats during our CEO Leadership Forum in London.”
Zoe Arden,
-Managing Director, Golin/Harris